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"Strategy isn't the art of playing the game...
...it is the art of winning!"
Sherman Whipple
Welcome to WS&A's strategic resources site.
Here you will find information on tactics and strategies to grow your business and accomplish your marketing objectives. This site will be frequently updated with case histories, on-site and downloadable strategy guides and links to other sites with valuable resources to help you perfect your skills and achieve a greater understanding on how to control the destiny of your business.
New Reports Available
Here are the most recent additions to WS&A's on-line resource of free, downloadable white papers, reports and resources.
5/8/02 Sample Research Program
Here is a sample proposal showing WS&A's approach and representative costs to conduct a defnifitive market study for a BtoB client. It illustrates how one must go through multiple stages or tasks which alterante between qualitiative and quantitative analysis for maximum insight and value.
8/11/00 The Research Response Check
This report contains downloadable samples of WS&A's high response research data collection instrument. For on-line survey applications, this is has enabled Internet research firms to deliver real-world, population projectable results.
10/27/99 The Electronic Briefcase
A 15 page preliminary report on a Remote User Interface device using wireless technology to create a personal portable network. This report has been revised from the original confidential report published in October of 1998.
1/4/99 Measuring the Impact of Advertising and Promotion
A 16 page introduction on using the experimental method to measure and track advertising and promotional effectiveness to produce a direct relationship to sales (January 4, 1999) This file is in Adobe Acrobat PDF format.
Whipple On-line:
Avoiding Strategic Meltdown
A discussion on the application of strategic planning within an organization
What's the difference between Market research and Marketing Research?
Here is a brief introduction to the four main research disciplines used for business intelligence.
For all the skeptics out there....
So you find it hard to believe that WS&A's market research findings are never wrong. Well, the fact is, they never are. Here is the secret.